We know Buick for its luxurious look and feel and Nielsen for being the top consumer research firm in the business. Recently Buick was honored by Nielsen for the “Landing” commercial featuring the 2014 Buick Enclave. The ad shows a man and his family returning to a snow-covered airport from what we can assume to be a warm vacation. The man pulls out his phone, opens his MyBuick app, and starts his chilly car from inside the airplane. Since the Enclave features standard climate control and heated seats, the vehicle is nice and warm when the family arrives to the parking lot. Take a look at the full commercial below.
This commercial was named 2013 Luxury Campaign of the Year in Nielsen’s eighth annual Automotive Advertising Awards. The awards are established by results for Nielsen’s national TV ad effectiveness surveys. Nielsen says that the “Landing” commercial by Buick was able to be recalled and remembered by consumers. The surveys were completed by adults between the ages of 25-54 with a household income of $70,000 or higher.
We are proud to have the 2014 Buick Enclave available on our lot in Plano, Texas. If you would like to see all of its surprising features for yourself, stop by Ewing Buick GMC!
In a recent vehicle assessment by the IIHS, the GMC Terrain was named a Top Safety Pick+! The Terrain was one of the only midsize SUVs tested to receive this top designation. In order to receive this honor, the Terrain had to undergo rigorous testing which tested both its features and overall strength.
One of the tests, the front overlap crash, was a head-on collision where 25% the vehicle strikes another object at 40 mph. This test is aimed to mimic a head-on utility pole crash. The Terrain was one of the only two vehicles to receive a “Good” rating on this test. The IIHS also tested a variety of other strengths and features of the vehicles to determine safety ratings.
Along with a strong front structure that can withstand tough collisions, the Terrain houses many great safety features. Some of our favorite features include: a rear vision camera, OnStar Emergency services, daytime running lamps, StabiliTrak stability control system, and available forward collision alert and lane departure.
With a Top Safety Pick+ rating from the IIHS and a long list of safety features, the GMC Terrain makes for a perfect family vehicle. If you would like to know more about the Terrain stop by our dealership near McKinney!
General Motors has great programs set up to reach out to and support the community. One of these programs is the Buick Achievers Scholarship. This scholarship is awarded to 100 high school seniors or undergraduate college students who excel in the classroom and their communities. They receive up to $25,000 renewable for four years. In addition, 1,000 students will receive a one-time $2,000 award.
Recently, Buick announced the first five recipients of the award. These recipients were highlighted in the Buick Human Highlight Reel Show. They include Donald Chao of Bellevue, Washington; Nicole Kennard of Acworth, Georgia; Sharnique Smith of Memphis, Tennessee; Devin Willis of Chateauguay, New York; and Benjamin Zavala of Pittsburgh, Pennsylvania.
The remainder of the 2014 winners will be announced later. These five students represent just a small portion of the nearly 2,100 students who have received the Buick Achievers Scholarship, just since its inception in 2011. In that time, the program has given out nearly $12 million in scholarship funds.
Join with us here at Ewing Buick GMC as we congratulate these fine students and the future winners of the Buick Achievers Scholarship.