This year has been very good to both the Buick and GMC brands. In a recent interview on Autoline This Week, Vice President of Buick-GMC Sales, Duncan Aldred, spoke about the future of Buick and GMC.
Aldred shared his excitement about Buick’s recent marketing success with its series of ads that show how the brand is rising above people’s misconceptions. He commented that these ads are changing perceptions of the brand and that is turning into real sales. He goes on to describe the Buick brand as inclusive and designed for those who feel successful and confident.
As for the future of Buick, Aldred said he does not want to expand the lineup too quickly and is comfortable with the current five-model lineup. With a smaller selection, it allows customers to get to know each model and find the one that is right for them.
For the GMC side, Aldred said they expect to sell about 500,000 GMC vehicles in the US this year, and will launch a new ad campaign next year that will help “position it very much as a premium brand.”
Want to get to know Buick and GMC better? Visit us at Ewing Buick GMC and we’ll introduce you to our extensive lineup.
We here at Ewing Buick GMC have to agree with The Detroit News, which says that the new Buick LaCrosse is “positively not like the stodgy Buicks of old.” Well, we still love the aged Buicks, but the new LaCrosse is definitely something to be very excited about!
First of all, 2015 Buick LaCrosse options are extensive. For buyers who have a strong interest in fuel efficiency, they can pick up the LaCrosse with a four-cylinder, 182-horsepower motor with electric assist. Buyers who want a little more power can obtain the LaCrosse with a V6, nudging the horsepower up to 304.
It should also be known that in a recent survey by Consumer Reports, the Buick LaCrosse was voted to be the most reliable vehicle in its class. In fact, it was the only domestic vehicle to make the list of ten most reliable vehicles.
Add an extremely quiet interior, remote start, and three free months of OnStar 4G LTE, and the new 2015 Buick LaCrosse may be the first car to have it all!
After sales were counted and numbers were crunched, GMC’s retail sales for October showed a 6 percent increase over last year during the same period, making this the best October sales recorded since 2007. GMC pickup sales were a key player in that success.
Sales of GMC’s full-size Sierra totaled 18,564 units, which was an increase of 12 percent over October 2013 sales for the model. Meanwhile, the Sierra HD models continue to gain traction among customers looking for a truck that can handle heavier lifting without sacrificing comfort and style. HD models now account for 27 percent of Sierra models sold.
Of course, the GMC truck lineup recently added the all-new Canyon. The mid-size truck just completed its first full month of sales, and the assembly plant in Wentzville, Missouri is working hard to keep meeting customer demand.
“Given the unrivaled breadth of our pickup portfolio, it isn’t surprising to see GMC pickups gained popularity last month,” said Duncan Aldred, GMC’s U.S. vice president. “From Canyon to Sierra HD, along with the distinctive Denali and All-Terrain model lines, we’re able to offer customers a pickup that’s tailored to their needs.”
Which GMC truck best suits you? Stop by Ewing Buick GMC to check out the entire lineup.
Bob Seger, a music legend thanks to his iconic “Old Time Rock and Roll,” has released a new album that features the song “Detroit Made.”
Followers of Chevy have heard use of his song “Like a Rock” in commercials, which has gained him many young fans. Now, it’s only fitting that Seger’s “Detroit Made,” which is a direct to the Buick Electra 225, be used to promote Buick. Get ready to hear about the culture of Detroit, the Motor City, and how the Buick Electra 225 is a smooth car that is the pinnacle of American-made cars.
GM Authority says, “Buick continues to be the oldest existing American automotive brand and is still located in Flint despite General Motors headquarters being in downtown Detroit.” The auto industry is a competitive one and this shows how Buick is not afraid to compete against its rivals, even when in a neighboring city of father company GM. The brand is secure manufacturing in Flint and is in no hurry to change how they are doing things. If it isn’t broken then don’t fix it!
That’s what Seger says about Buick with “Detroit Made,” Rock out in a new Buick from Ewing Buick GMC today!