Buick Once Again a Top Sponsor of March Madness

Sponsor of March Madness
Buick Teams Up with March Madness

For five years running, Buick will be a top sponsor of March Madness. In 2015, a lot of the fun is returning from Buick’s sponsorship of the tournament last year. For instance, the Boss Button is back. When you watch games on the NCAA website, the Boss Button helps you make anyone who might be displeased with your viewing believe that you are working on “spreadsheets.” Just click the button, squint your eyes, stare thoughtfully at the screen and start typing madly.  It’s that easy!

 There are also new additions. Buick’s trick shot competition features 16 competitors and allows viewers to pick their favorite much like they would for the March Madness tournament. Although we assume no one doubts that Titus, the three year-old trick shot internet phenomenon, will take the cake.

 Molly Peck, Buick’s Director of Marketing and Advertising, recent explained to brand channelwhy Buick likes working with the NCAA for March Madness. “This audience isn’t just basketball-crazy fans but also those who are excited by the tournament play itself, and by the participation of their schools.” Buick taps into that protracted excitement and creates a lot of interaction.

 Speaking of interaction, vote for your favorite trick shot expert here, or at Ewing Buick GMC in Plano, TX.

Buick Is the Second Most Dependable Auto Brand in America

most dependable auto brand in America
Buick LaCrosse is Ready for the Day

When it comes to car shopping, you want to shop smart. Well, since you’re reading our blog, you’re off to a good start. Not only do we understand our customers’ desire for safe, efficient, and stylish options here at Ewing Buick GMC, we recognize that the best products we can sell are those that will last. That’s why we are bursting with pride to announce that Buick beat a host of luxury brands to become the second most dependable auto brand in America.

The title comes from the 2015 Vehicle Dependability Study conducted by J.D. Power in which 2012 model year vehicles were evaluated for the number of problems reported in the past 12 months. Those issues are used to calculate the problems per 100 vehicles (PP100). The vehicles with the lowest number of problems reported rank highest on the list.

Buick’s ranking is a testament to the fact that [we’re] on the leading edge of reliability, quality and customer service,” said Buick’s vice president, Duncan Aldred. “More and more customers are visiting the Buick showroom because we put these values at the core of every model we bring to the market.”

In addition to the brand’s overall success, the Buick LaCrosse took the top spot for dependability among large cars, while the Enclave ranked second in the competitive Midsize SUV segment.

Now that you’ve gotten off to a good start with your car shopping, stop by Ewing Buick GMC and we’ll help you finish finding the perfect vehicle for your needs.

In Top Ten Buick Consumer Reports

Buick Consumer Reports
Buick Regal On Another Level

Buick can hang its hat on being a top ten Consumer Reports auto brand, according to the neutral testing company.

The Consumer Reports evaluation involved road testing every vehicle of each brand factoring in safety and reliability, and compiling a comprehensive list of all 28 automakers.

Buick scored the highest of all U.S. brands and ranked number seven overall thanks to their restored image and more aggressive styling. “Buick has a reputation for large, cushy cars, and they’ve really reinvented themselves pretty quickly,” says Jake Fisher, director of automotive testing at Consumer Reports. Their revamped image vaults the Buick brand past Honda, Acura, and BMW.

This is a huge transcendence from vanilla slow-lane comfort cruiser, to feature-packed luxury thriller.

In a separate “top picks” category of the Consumer Reports, Buick Regal topped the sports sedan segment by de-throning the BMW 328i, which had reigned supreme the last two years.

Overall, Buick earned the highest percentage of Consumer Reports recommended models of any of the competition. So be sure to come to Ewing Buick GMC, and see our top-rated Buick lineup. Discover the Buick Consumer Reports for yourself.

Buick Driving Dynamics Technology: Giving Drives a Leg Up During the Winter

Buick driving dynamics technology
Buick Keeps You Safe & In Control

Driving in bad weather can drastically increase the danger of being on the road. That’s why Buick has developed some innovative new features to help you stay safe during the winter months.

Buick driving dynamics technology consists of several systems like All-wheel drive (AWD) and StabiliTrak. The AWD system is different than 4Wd because it individually monitors each wheel and sends power where it’s needed with precise timing. According to Buick, this is available on the new Regal, LaCrosse, Encore, and Enclave, giving drivers excellent traction for bad winter conditions.

Aside from AWD, the StabiliTrak system also gives Buick owners a leg up. Electronic stability control recognizes when a car understeers or oversteers and can compensate for the slippage. In extreme situations, the system can even apply brakes when needed.

These two systems are the best in driving dynamics, ensuring you stay safe on the road. Buick also has some innovative features to keep you comfortable during the winter season, such as IntelliLink (available with 4G LTE Wi-Fi) and even heated steering wheels. These new systems highlight the luxury that comes standard with every Buick at Ewing Buick GMC in Plano, TX.