April was a great month for the Buick brand and Ewing Buick GMC was proud to contribute. The brand as a whole had an 8% increase in retail sales year over year and a 12% increase in total sales through the month. This was the best April experienced by the brand since 2005 and the best overall month since 2006.
The 2014 Buick Encore, Buicks compact SUV, lead the way for the brand as it posted a 33% increase in retail sales and 48% year over year growth. The Regal had its seventh consecutive month of growth with and 11% increase. The LaCrosse also had a very strong month by increasing retail sales by 12%.
Buick recently won an award at the Automotive Advertising Awards for the commercial “Landing” and was also awarded the highest-ranking mass-market brand for customer satisfaction by J.D. Power in their U.S. Customer Service Index Study™ (CSI).
With a strong lineup and recent awards, we aren’t surprised that Buick experienced a strong sales month! If you would like to see Buick’s leaders the Encore, Regal, or LaCrosse in-person, stop by our dealership located near McKinney, Texas!
How would you like to win a $100 gift card to The Capital Grille? It’s easy at Ewing Buick GMC! Enter our Mother’s Day Photo Contest via Facebook for a chance to win! Think of how nice it would be to take your mom out for a nice dinner… ON US!
All you have to do is “Like” us on Facebook and then visit our Contest App located on our page. You can also access the contest directly by visiting http://ewingbuickgmc.pgtb.me/JR5ZFG. Upload your photo and vote for your favorite entries! The contest ends May 16th at 12PM CT so be sure to get your entry in early. The earlier you submit, the more time you have to recruit your friends to vote for your photo.
The photo with the most votes (at least 30) by the end time and date will be our lucky winner! We already have entries, so be sure to get your photo in soon!
Enter to win at Ewing Buick GMC and to all of you moms out there, have a Happy Mother’s Day!
Buick’s rise up the ranks of luxury automakers has been swift and effective, as most recently seen in those commercials where Buick vehicles look so amazing that people simply don’t recognize them as Buicks yet. Now, Buick has found yet another way to set itself apart from the crowd, taking cues from the high fashion world to make the interior of the new Buick LaCrosse a luxurious den and a fashion statement all at once.
The LaCrosse combines sangria and ebony colors, the only luxury sedan to make such a bold choice. The color combination is currently featured prominently in many other luxury industries, and now Buick has beaten everyone else to the punch, bringing the stunning design to the LaCrosse. You’ll have to upgrade to the Ultra Luxury Interior Package to get the special colors, but seeing the dyed leather seats and ebony accents makes it seem well worth the investment.
“With this exclusive combination of premium materials and color execution, we are extending Buick’s distinction in interior design,” said Ven Lai, Buick lead creative designer for color and trim.”The Ultra Luxury Interior builds on the success and increasing demand for environments that evoke luxury and personal expression. Every detail matters: From the grade, pattern, texture and color of the leather to the layering of natural wood, metal and stitching, this interior moves beyond convention.”
While Lai said that the Ultra Luxury Interior Package was designed exclusively for the LaCrosse, Buick is certainly exploring all its options when it comes to bringing exciting and creative fashion designs to its automobile designs. Come in to Ewing Buick GMC today to check out the LaCrosse for yourself.
We know Buick for its luxurious look and feel and Nielsen for being the top consumer research firm in the business. Recently Buick was honored by Nielsen for the “Landing” commercial featuring the 2014 Buick Enclave. The ad shows a man and his family returning to a snow-covered airport from what we can assume to be a warm vacation. The man pulls out his phone, opens his MyBuick app, and starts his chilly car from inside the airplane. Since the Enclave features standard climate control and heated seats, the vehicle is nice and warm when the family arrives to the parking lot. Take a look at the full commercial below.
This commercial was named 2013 Luxury Campaign of the Year in Nielsen’s eighth annual Automotive Advertising Awards. The awards are established by results for Nielsen’s national TV ad effectiveness surveys. Nielsen says that the “Landing” commercial by Buick was able to be recalled and remembered by consumers. The surveys were completed by adults between the ages of 25-54 with a household income of $70,000 or higher.
We are proud to have the 2014 Buick Enclave available on our lot in Plano, Texas. If you would like to see all of its surprising features for yourself, stop by Ewing Buick GMC!
In a recent vehicle assessment by the IIHS, the GMC Terrain was named a Top Safety Pick+! The Terrain was one of the only midsize SUVs tested to receive this top designation. In order to receive this honor, the Terrain had to undergo rigorous testing which tested both its features and overall strength.
One of the tests, the front overlap crash, was a head-on collision where 25% the vehicle strikes another object at 40 mph. This test is aimed to mimic a head-on utility pole crash. The Terrain was one of the only two vehicles to receive a “Good” rating on this test. The IIHS also tested a variety of other strengths and features of the vehicles to determine safety ratings.
Along with a strong front structure that can withstand tough collisions, the Terrain houses many great safety features. Some of our favorite features include: a rear vision camera, OnStar Emergency services, daytime running lamps, StabiliTrak stability control system, and available forward collision alert and lane departure.
With a Top Safety Pick+ rating from the IIHS and a long list of safety features, the GMC Terrain makes for a perfect family vehicle. If you would like to know more about the Terrain stop by our dealership near McKinney!
General Motors has great programs set up to reach out to and support the community. One of these programs is the Buick Achievers Scholarship. This scholarship is awarded to 100 high school seniors or undergraduate college students who excel in the classroom and their communities. They receive up to $25,000 renewable for four years. In addition, 1,000 students will receive a one-time $2,000 award.
Recently, Buick announced the first five recipients of the award. These recipients were highlighted in the Buick Human Highlight Reel Show. They include Donald Chao of Bellevue, Washington; Nicole Kennard of Acworth, Georgia; Sharnique Smith of Memphis, Tennessee; Devin Willis of Chateauguay, New York; and Benjamin Zavala of Pittsburgh, Pennsylvania.
The remainder of the 2014 winners will be announced later. These five students represent just a small portion of the nearly 2,100 students who have received the Buick Achievers Scholarship, just since its inception in 2011. In that time, the program has given out nearly $12 million in scholarship funds.
Join with us here at Ewing Buick GMC as we congratulate these fine students and the future winners of the Buick Achievers Scholarship.
With a number of both bracket-busting games and Cinderella stories, the 2014 NCAA March Madness is full of surprises that surely inspire. Buick has recognized this and has decided to celebrate these surprises, while also promoting a surprise of their own—the 2014 Buick Regal and Regal GS.
Every year, Buick supports the NCAA and Surprising Performances Everywhere initiative. This year, Buick will sponsor an in-studio breakdown and highlight of that day’s most “Surprising Performances” during the “Inside March Madness presented by Buick” post-game show on TBS and truTV. One of the biggest surprises this season, though, comes in the form of the newly-redesigned Regal, which takes the driver to an unexpected level.
“The Regal is performance-oriented,” said Sandra Moore, Buick marketing director. “With a standard 259-horsepower turbocharged engine, the all-weather traction of available all-wheel-drive, refined ride, and quiet interior, it’s sure to surprise many—just like eventful moments of March Madness.”
If you’re interested to see just what surprises the 2014 Buick Regal has in store for you, make sure you stop by Ewing Buick GMC and see what the sedan has to offer!
Have you heard of the GM Card from Capital One? Right now you can earn rewards toward your next General Motors purchase by using your GM Card. The GM Card lets cardholders earn 5% of their first $5,000 in purchases every year and then 2% after that. The best news is that your rewards never expire and there is no annual fee to carry the card!
Recently, Thomas E. Jama Sr. a GM enthusiast used his reward points for the eighth time on a new GMC Terrain Denali at his local Buick and GMC dealership in Ohio. Jama Sr. was the seven-millionth GM customer to cash in on their rewards. Jama stated, “The GM Card is a great way to save money on a new car or truck and it’s really easy – you just show up at the dealership and show your card.”
If you are interested in a GM Card from Capital One, stop by our dealership in Plano, Texas. At Ewing Buick GMC we make owning a new Buick or GMC easy! Stop by our dealership or The GM Card’s Website for card details.
Buick experienced the best February since 2006 as it experienced a 19% year-over-year increase in sales. Buick’s February sales are one for the record books as the Regal experienced an increase of 49% in year-over-year sales due to its redesign and added features. For the 2014 model year, the Regal added an all-wheel drive option, Intellilink infotainment, and advanced safety technology. Buick believes that these updates really put the Regal back on top!
Along with the Regal redesign, General Motors is proud of the big increases it saw last month thanks in part the introduction of the Encore. February marks one full year of Encore sales and the model’s sales were up an astounding 89% year-over-year! Over 31,000 Encores were sold throughout the month and the model was recognized by Kelley Blue Book in their 5-Year Cost to Own Awards in the Luxury SUV/Crossover category.
At Ewing Buick GMC, we are proud to be a part of a brand that is excelling into the future. To check out the Regal, Encore, or any other Buick model be sure to stop by our dealership in Plano, Texas. Give us a call at (972) 665-3131 to schedule a test drive today!
U.S. News & World Report has released their 2014 Best Cars for Families list, and two Buick vehicles took home top honors for their usefulness to family units of all varieties.
The 2014 Buick Enclave was named the Best 3-Row SUV for Families, and the 2014 Verano earned the distinction of Best Upscale Small Car for Families. The honors are earned by accruing high scores in reviews from professionals and customers, obtaining superlative safety and reliability ratings, offering an abundance of cargo and passenger utility, and providing a variety of family-friendly features and functions.
Both the Enclave and Verano earned exceptional overall scores from U.S. News & World Report’s ranking on the strength of their performance, interior, safety, reliability, and reception from critics.
“At GM, everything is about providing our customers with the best overall experience in the industry,” said Alicia Boler-Davis, senior vice president GM Global Customer Experience and Product Quality. “Our cars and trucks deliver on all ingredients that create a winning formula for our customers.”
Do you have a growing family and find yourself in need of a proper people hauler? Come down and see us at Ewing Buick GMC this weekend to see the best that Buick has to offer!