The crossover segment is one of the fastest-rising in the country, and thanks to the Encore, Buick is right at the top of it.
The compact CUV sold 48,992 units in 2014 and that number isn’t showing any signs of going down—rather the opposite. When it came out in 2013, analysts had predicted about 18,500 U.S. sales of the Encore for that year, and 25,000 in 2015.
The Encore exceeded all expectations by a huge margin with just over 31,000 sales in 2013 and nearly 49,000 in 2014, up more than 50 percent. It’s already become our third-best-selling vehicle at Ewing Buick GMC, and could very well reach the top of the selling charts this year at the rate it’s going.
In fact, Buick Encore production will be upped by an additional 50 percent for the U.S. market, so it seems we’re not the only ones anticipating an encore of last year’s explosive performance!