We know Buick for its luxurious look and feel and Nielsen for being the top consumer research firm in the business. Recently Buick was honored by Nielsen for the “Landing” commercial featuring the 2014 Buick Enclave. The ad shows a man and his family returning to a snow-covered airport from what we can assume to be a warm vacation. The man pulls out his phone, opens his MyBuick app, and starts his chilly car from inside the airplane. Since the Enclave features standard climate control and heated seats, the vehicle is nice and warm when the family arrives to the parking lot. Take a look at the full commercial below.
This commercial was named 2013 Luxury Campaign of the Year in Nielsen’s eighth annual Automotive Advertising Awards. The awards are established by results for Nielsen’s national TV ad effectiveness surveys. Nielsen says that the “Landing” commercial by Buick was able to be recalled and remembered by consumers. The surveys were completed by adults between the ages of 25-54 with a household income of $70,000 or higher.
We are proud to have the 2014 Buick Enclave available on our lot in Plano, Texas. If you would like to see all of its surprising features for yourself, stop by Ewing Buick GMC!