For five years running, Buick will be a top sponsor of March Madness. In 2015, a lot of the fun is returning from Buick’s sponsorship of the tournament last year. For instance, the Boss Button is back. When you watch games on the NCAA website, the Boss Button helps you make anyone who might be displeased with your viewing believe that you are working on “spreadsheets.” Just click the button, squint your eyes, stare thoughtfully at the screen and start typing madly. It’s that easy!
There are also new additions. Buick’s trick shot competition features 16 competitors and allows viewers to pick their favorite much like they would for the March Madness tournament. Although we assume no one doubts that Titus, the three year-old trick shot internet phenomenon, will take the cake.
Molly Peck, Buick’s Director of Marketing and Advertising, recent explained to brand channelwhy Buick likes working with the NCAA for March Madness. “This audience isn’t just basketball-crazy fans but also those who are excited by the tournament play itself, and by the participation of their schools.” Buick taps into that protracted excitement and creates a lot of interaction.