Recently, The Detroit Free Press published information it received from Google concerning auto brands and search data. As it turns out, the most searched brand on Google was, surprisingly, Buick. In the midst of a brand makeover, Buick has piqued the interest of Americans across the country, most noticeably in the Midwest, where Buick reigned supreme in a whopping 10 U.S. states. Of those ten states, most of them expressed the most interest in the Buick Enclave.
Iowa, Kentucky, Minnesota, Missouri, Nebraska, the Dakotas, and Ohio were all most interested in the new Buick Enclave. Other nameplates that made it on the most-searched list included the Buick Encore in Wisconsin and the elegant Cascada soft-top convertible in Indiana. Meanwhile, as Buick surged ahead in Google searches, Honda – one of the top-selling brands in the U.S. with 791,000 units sold last year – didn’t reach the #1 spot in any U.S. state at all. And the Ford F-150, the best-selling vehicle in the ‘States for decades, didn’t pop up at all, either.
Google searches reflect what’s causing a buzz in the social sphere, and with Buick dropping a new ad campaign to more accurately show off its change in direction, people are definitely going to be curious. Marketing decisions like that are what made Buick the most searched brand on Google. Check Buick vehicles out today at Ewing Buick GMC to see what all of the buzz is about.
If you want a ride that’s practical without losing its luxurious or even sporty edge, Buick is continually surprising buyers with new entries to their lineup. For 2018, the upcoming Buick vehicles include two variants of the Regal – a sports hatchback and a slick wagon – in addition to an all-new generation of the Enclave.
Buick Regal Sportback
By taking the traditional coupe-like flair of the elegant Buick Regal and pairing it with the versatility and practicality of a five-door model, the Sportback provides an athletic vibe, a comfortable and spacious interior featuring cutting-edge technology, and thrilling performance with a 2.0-liter turbo engine.
Buick Regal TourX
Luxury wagons are making a comeback in the form of the Regal TourX. This wagon has plenty of space to accommodate a family in addition to high-quality style and class, plus enough entertainment to keep everyone happy on long trips. And with Intelligent All-Wheel Drive and a Turbo Engine, the Regal TourX is all about performance, too.
All-new for the 2018 model year, the Buick Enclave features all the reputable practicality you’d expect from its previous counterparts but with the latest in available technology, performance, and comfort. Keep your whole family entertained and safe on the open road with features like Buick IntelliLink, onboard Wi-Fi, and driver assist features.
See something you like among the upcoming Buick vehicles for the 2018 model year? Keep an eye out for their release dates in the latter half of the year, and come to our dealership at Ewing Buick GMC to take these new entries for a test drive.
Over the years, Buick has been working on transforming its image. As such, the automaker comes out with new surprises every year. This year’s surprise is that the 2018 Buick Regal is going to be featured as both a station wagon and a hatchback. Explore the 2018 Buick Regal Sportback and TourX to see why everyone is so excited.
The 2018 Buick Regal Sportback is a hatchback that functions very similarly to a sedan, but the TourX is a much more traditional station wagon. As far as appearance is concerned, the TourX is a bit more rugged than the flashier Sportback.
When it comes to the engine, both models feature the same turbocharged 2.0-liter four-cylinder engine that gets 250 horsepower and 260 lb-ft of torque. However, the all-wheel drive model pushed the torque up to 295 lb-ft. In addition, the all-wheel drive models come with an eight-speed automatic transmission, while the front-wheel drive models come with a nine-speed automatic transmission.
As for technology, there are plenty of great standard features. A 7-inch color touchscreen is standard, as is Apple CarPlay and Android Auto.
To experience the 2018 Buick Regal for yourself, come give us a visit at Ewing Buick GMC. We would love to help you out.
There may not be another car brand on the market today that has been able to accomplish what Buick has accomplished over the last year. Once known as a company that catered to an older crowd, 2016 marks a record year for Buick, as they have successfully rebranded themselves into a luxury automaker on par with all of the household luxury names. In fact, its 2016 sales passed one million at record pace. Here is everything that you need to know.
Through September, Buick was passing its goals at a record pace. The latest numbers reported were that the automaker had sold 1,046,746 units in 2016, which is over 200,000 more than had been sold at this point in 2015.
This is due in part to Buick’s successful change of demographic.
“Demand worldwide continues to grow for attainable Buick luxury and the beautiful, quiet and comfortable cars and SUVs we offer,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing.
Buick now ranks as the second-largest passenger-car brand in China and has outsold luxury competitors including Acura, Audi, Infiniti, and Lincoln in North America. As Buick continues to grow and adapt to the modern market, you can expect to see continued growth in the company. See what all the excitement is about at Ewing Buick GMC in Plano, TX today!
Buick is taking huge strides in the automotive industry. Their cars are stylish, equipped with impressive technology, and they are consistently some of the safest vehicles on the market.
That’s why it comes as no surprise that the Buick Avista received the 2016 Concept Car of the Year and the Most Significant Concept Vehicle of the Year at the 2016 North American Concept Vehicle Awards ceremony at the Concours d’Elegance of America in Plymouth, Michigan.
Voters were swayed by the sleek, elegant appearance of the Avista and the impressive technology features. The 20-inch aluminum wheels with color-toned accents are a nice touch, and the touch-pad door handles are futuristic in the best way.
On the inside of the vehicle, drivers are treated to premium leather and aluminum details that make the interior appear ultra-modern. The latest technologies are accessible in the cabin of the car through touchscreens on the center console and instrument panel.
As for the engine, voters were impressed with the 3.0-liter twin turbo V6 engine that the Avista offers. It also features rear-wheel drive and twin exhaust outlets.
Buick has surprised many people by being on the cutting edge of new vehicle technology and style. They have established themselves in the luxury car market, and they don’t appear to be going anywhere.
Tell us, at Ewing Buick GMC near Dallas, TX, how you feel about this year’s Buick Concept.
The new 2016 Buick Envision is on the horizon, set to hit the market sometime this summer. This premium model comes with a powerful engine, the latest technologies, and luxury equipment. There’s nothing quite like the new Envision. According to Edmunds, the new Buick Envision design will have incredible features, including a hands-free liftgate, fog lamps, and projector-beam halogen headlights. Upper-level trims come with exclusive features like HID headlights, a heads-up display, and more. The Envision is ideal for owners looking for something between the Encore and the Enclave. Under the hood of the upcoming Envision is a 2.0-liter turbocharged four-cylinder engine that gets up to 252 horsepower. This is mated with a six-speed automatic transmission and all-wheel drive, a great feature for harsh terrain and weather. Believe it or not, the 2016 Buick Envision is coming this summer, while the 2017 model year will appear in the fall. This provides you with tons of options and features, making it easy to find the Envision that fits your needs.
Forever paving the way with new, innovative models, new reports say that Buick will continue to evolve their brand by putting out four, stunning new models in the near future, likely aimed at a younger audience of drivers.
Right now, Buick is launching their new Cascada midsize convertible, all the while working on the advertising message for the Envision midsize crossover, which you can expect to see at dealerships this summer.
Plus, a redesigned full-size LaCrosse sedan will be revealed around that time, followed up by the next Buick Encore in the fall. With each of these, drivers will find an entirely new, stylish tone from the brand.
Recently reported Buick sales indicate that the brand’s new plans are going well so far this year, with a 20 percent increase over the first two months of 2016 alone. We think it’s safe to say that this trend will continue.
To check out Buick’s current models or to learn more about the four new Buick models, visit us anytime at Ewing Buick GMC in Plano, TX!
If you love the bubbly, quirky Ellie Kemper in the Netflix show Unbreakable Kimmy Schmidt, then you will love her in Buick’s new digital ad campaign for the 2016 Buick Cascada and other great Buick vehicles.
For the ads, Buick and Ellie Kemper join together to show off the fun and imaginative sides of the Buick vehicles. In the ads, Kemper shows off her vivacious personality as she imagines herself getting to know the Buick lineup.
“Our Ellie Kemper series invites viewers to join her in discovering the new Cascada and today’s modern, approachable Buick brand,” said Duncan Aldred, U.S. Vice President of Buick and GMC Sales, Service and Marketing, in a statement. “This innovative digital-only campaign is another example of how Buick surprises consumers and reach audiences in exciting new ways.”
Car lovers and book lovers don’t often overlap – maybe briefly for titles like Stephen King’s Christine or the novelization of Herbie: Fully Loaded (publication pending). But, finally, they can join hands over something – and that something is good ol’ Buick!
Buick is pulling ahead as the best car brand for bookworms thanks to its new partnership with Audiobooks.com and their new OnStar AtYourService infotainment platform. OnStar 4G LTE will come standard on every 2016 Buick model; also coming with every 2016 model are free downloads of two books from Audiobooks.com.
The downloading process is simple as well. All active OnStar customers need to do is access the OnStar RemoteLink smartphone app or give a call to a live representative. 2016 will be the year boredom on the road dies – at least for Buick drivers.
See why we think Buick is the best brand for bookworms? They found out that their customers are more likely than customers of any other brand to read a book during their down time, and promptly found a way to bring this comfort inside the car. Just one more item on the long list of ways Buick is raising the bar on customer service! To see a Buick up close, come visit us at Ewing Buick GMC in Plano, TX.
Consumer Reports recently conducting an enormous survey with more than 700,000 participants to determine which automobile brands were the strongest—and it looks like Buick has come out on top.
According to their study, Buick is the best international brand in today’s market, crushing the 28 other automakers in competition. The other competitors included other luxury brands and more from throughout the global industry, including Audi, Ford, Nissan, and Chevrolet. Buick was even the only Detroit brand named in the Top 10, as Cadillac saw their score dropping down to 25th on the list.
As far as American brands go, you truly can’t go wrong with Buick, according to this report, which surveyed consumers based on their overall opinion of the brand. The premium American brand even beat out Tesla, which many car experts consider a top brand.
We can’t say we’re too surprised to learn that Buick is the best brand! If you’d like to see why the Buick brand is so great, stop in to Ewing Buick GMC.