We know Buick for its luxurious look and feel and Nielsen for being the top consumer research firm in the business. Recently Buick was honored by Nielsen for the “Landing” commercial featuring the 2014 Buick Enclave. The ad shows a man and his family returning to a snow-covered airport from what we can assume to be a warm vacation. The man pulls out his phone, opens his MyBuick app, and starts his chilly car from inside the airplane. Since the Enclave features standard climate control and heated seats, the vehicle is nice and warm when the family arrives to the parking lot. Take a look at the full commercial below.
This commercial was named 2013 Luxury Campaign of the Year in Nielsen’s eighth annual Automotive Advertising Awards. The awards are established by results for Nielsen’s national TV ad effectiveness surveys. Nielsen says that the “Landing” commercial by Buick was able to be recalled and remembered by consumers. The surveys were completed by adults between the ages of 25-54 with a household income of $70,000 or higher.
We are proud to have the 2014 Buick Enclave available on our lot in Plano, Texas. If you would like to see all of its surprising features for yourself, stop by Ewing Buick GMC!
U.S. News & World Report has released their 2014 Best Cars for Families list, and two Buick vehicles took home top honors for their usefulness to family units of all varieties.
The 2014 Buick Enclave was named the Best 3-Row SUV for Families, and the 2014 Verano earned the distinction of Best Upscale Small Car for Families. The honors are earned by accruing high scores in reviews from professionals and customers, obtaining superlative safety and reliability ratings, offering an abundance of cargo and passenger utility, and providing a variety of family-friendly features and functions.
Both the Enclave and Verano earned exceptional overall scores from U.S. News & World Report’s ranking on the strength of their performance, interior, safety, reliability, and reception from critics.
“At GM, everything is about providing our customers with the best overall experience in the industry,” said Alicia Boler-Davis, senior vice president GM Global Customer Experience and Product Quality. “Our cars and trucks deliver on all ingredients that create a winning formula for our customers.”
Do you have a growing family and find yourself in need of a proper people hauler? Come down and see us at Ewing Buick GMC this weekend to see the best that Buick has to offer!