April was a great month for the Buick brand and Ewing Buick GMC was proud to contribute. The brand as a whole had an 8% increase in retail sales year over year and a 12% increase in total sales through the month. This was the best April experienced by the brand since 2005 and the best overall month since 2006.
The 2014 Buick Encore, Buicks compact SUV, lead the way for the brand as it posted a 33% increase in retail sales and 48% year over year growth. The Regal had its seventh consecutive month of growth with and 11% increase. The LaCrosse also had a very strong month by increasing retail sales by 12%.
Buick recently won an award at the Automotive Advertising Awards for the commercial “Landing” and was also awarded the highest-ranking mass-market brand for customer satisfaction by J.D. Power in their U.S. Customer Service Index Study™ (CSI).
With a strong lineup and recent awards, we aren’t surprised that Buick experienced a strong sales month! If you would like to see Buick’s leaders the Encore, Regal, or LaCrosse in-person, stop by our dealership located near McKinney, Texas!
Buick experienced the best February since 2006 as it experienced a 19% year-over-year increase in sales. Buick’s February sales are one for the record books as the Regal experienced an increase of 49% in year-over-year sales due to its redesign and added features. For the 2014 model year, the Regal added an all-wheel drive option, Intellilink infotainment, and advanced safety technology. Buick believes that these updates really put the Regal back on top!
Along with the Regal redesign, General Motors is proud of the big increases it saw last month thanks in part the introduction of the Encore. February marks one full year of Encore sales and the model’s sales were up an astounding 89% year-over-year! Over 31,000 Encores were sold throughout the month and the model was recognized by Kelley Blue Book in their 5-Year Cost to Own Awards in the Luxury SUV/Crossover category.
At Ewing Buick GMC, we are proud to be a part of a brand that is excelling into the future. To check out the Regal, Encore, or any other Buick model be sure to stop by our dealership in Plano, Texas. Give us a call at (972) 665-3131 to schedule a test drive today!