Recently, The Detroit Free Press published information it received from Google concerning auto brands and search data. As it turns out, the most searched brand on Google was, surprisingly, Buick. In the midst of a brand makeover, Buick has piqued the interest of Americans across the country, most noticeably in the Midwest, where Buick reigned supreme in a whopping 10 U.S. states. Of those ten states, most of them expressed the most interest in the Buick Enclave.
Iowa, Kentucky, Minnesota, Missouri, Nebraska, the Dakotas, and Ohio were all most interested in the new Buick Enclave. Other nameplates that made it on the most-searched list included the Buick Encore in Wisconsin and the elegant Cascada soft-top convertible in Indiana. Meanwhile, as Buick surged ahead in Google searches, Honda – one of the top-selling brands in the U.S. with 791,000 units sold last year – didn’t reach the #1 spot in any U.S. state at all. And the Ford F-150, the best-selling vehicle in the ‘States for decades, didn’t pop up at all, either.
Google searches reflect what’s causing a buzz in the social sphere, and with Buick dropping a new ad campaign to more accurately show off its change in direction, people are definitely going to be curious. Marketing decisions like that are what made Buick the most searched brand on Google. Check Buick vehicles out today at Ewing Buick GMC to see what all of the buzz is about.
If you want a ride that’s practical without losing its luxurious or even sporty edge, Buick is continually surprising buyers with new entries to their lineup. For 2018, the upcoming Buick vehicles include two variants of the Regal – a sports hatchback and a slick wagon – in addition to an all-new generation of the Enclave.
Buick Regal Sportback
By taking the traditional coupe-like flair of the elegant Buick Regal and pairing it with the versatility and practicality of a five-door model, the Sportback provides an athletic vibe, a comfortable and spacious interior featuring cutting-edge technology, and thrilling performance with a 2.0-liter turbo engine.
Buick Regal TourX
Luxury wagons are making a comeback in the form of the Regal TourX. This wagon has plenty of space to accommodate a family in addition to high-quality style and class, plus enough entertainment to keep everyone happy on long trips. And with Intelligent All-Wheel Drive and a Turbo Engine, the Regal TourX is all about performance, too.
All-new for the 2018 model year, the Buick Enclave features all the reputable practicality you’d expect from its previous counterparts but with the latest in available technology, performance, and comfort. Keep your whole family entertained and safe on the open road with features like Buick IntelliLink, onboard Wi-Fi, and driver assist features.
See something you like among the upcoming Buick vehicles for the 2018 model year? Keep an eye out for their release dates in the latter half of the year, and come to our dealership at Ewing Buick GMC to take these new entries for a test drive.
We’ve been hearing about Buick’s new small SUV, the Envision, for quite a while now. Now that it has had its big debut over in China, we’ve finally gotten a good look at it as well—and we definitely weren’t disappointed. We’re already anxious to get it over from the Chinese market to ours. The good news? Buick seems to be cooperating, as sources told Autoblog Buick dealers can expect the new Buick SUV sometime during the fall of 2015.
“We can’t confirm anything, but clearly it is a very nicely designed and executed product that is very much a Buick,” said Duncan Aldred, Buick sales chief in America said. That sounds like a winking “yes” if we’ve ever heard one.
The Envision will bolster an already-strong Buick SUV lineup that currently includes the Encore and Enclave. The Envision will be slotted right between those vehicles. Come in to Ewing Buick GMC to check them out today and decide which Buick SUV is right for you!