A few years ago it was unclear about the future of the Buick brand. Known for its 65+ age demographic, Buick seemed like a choice for only the older generation. If you had asked back in 2009 what the future looked like for Buick, many would have said it would be extinct by 2010. Buick took 2009’s harsh reality and decided to change and refresh the dying Buick brand.
In the last few years, Buick has completely redesigned their lineup giving the younger generation something to be excited about! Buick is no longer and old timer’s brand, you will now see that it is a top choice for young families. With the introduction of the Regal GS, the brand has been able to capture younger drivers by offering style and sport. Mark Reuss, former President of GM North America calls the overhaul “refined luxury.”
In recent months, GM has undergone some serious recalls with its other brands, but Buick has held strong! Officials over at Buick say that they have big plans for the future, but like to keep everything low-key. What do you think of the fresh Buick lineup? Let us know in the comment section below!