This year has been very good to both the Buick and GMC brands. In a recent interview on Autoline This Week, Vice President of Buick-GMC Sales, Duncan Aldred, spoke about the future of Buick and GMC.
Aldred shared his excitement about Buick’s recent marketing success with its series of ads that show how the brand is rising above people’s misconceptions. He commented that these ads are changing perceptions of the brand and that is turning into real sales. He goes on to describe the Buick brand as inclusive and designed for those who feel successful and confident.
As for the future of Buick, Aldred said he does not want to expand the lineup too quickly and is comfortable with the current five-model lineup. With a smaller selection, it allows customers to get to know each model and find the one that is right for them.
For the GMC side, Aldred said they expect to sell about 500,000 GMC vehicles in the US this year, and will launch a new ad campaign next year that will help “position it very much as a premium brand.”
Want to get to know Buick and GMC better? Visit us at Ewing Buick GMC and we’ll introduce you to our extensive lineup.
We here at Ewing Buick GMC have to agree with The Detroit News, which says that the new Buick LaCrosse is “positively not like the stodgy Buicks of old.” Well, we still love the aged Buicks, but the new LaCrosse is definitely something to be very excited about!
First of all, 2015 Buick LaCrosse options are extensive. For buyers who have a strong interest in fuel efficiency, they can pick up the LaCrosse with a four-cylinder, 182-horsepower motor with electric assist. Buyers who want a little more power can obtain the LaCrosse with a V6, nudging the horsepower up to 304.
It should also be known that in a recent survey by Consumer Reports, the Buick LaCrosse was voted to be the most reliable vehicle in its class. In fact, it was the only domestic vehicle to make the list of ten most reliable vehicles.
Add an extremely quiet interior, remote start, and three free months of OnStar 4G LTE, and the new 2015 Buick LaCrosse may be the first car to have it all!
Bob Seger, a music legend thanks to his iconic “Old Time Rock and Roll,” has released a new album that features the song “Detroit Made.”
Followers of Chevy have heard use of his song “Like a Rock” in commercials, which has gained him many young fans. Now, it’s only fitting that Seger’s “Detroit Made,” which is a direct to the Buick Electra 225, be used to promote Buick. Get ready to hear about the culture of Detroit, the Motor City, and how the Buick Electra 225 is a smooth car that is the pinnacle of American-made cars.
GM Authority says, “Buick continues to be the oldest existing American automotive brand and is still located in Flint despite General Motors headquarters being in downtown Detroit.” The auto industry is a competitive one and this shows how Buick is not afraid to compete against its rivals, even when in a neighboring city of father company GM. The brand is secure manufacturing in Flint and is in no hurry to change how they are doing things. If it isn’t broken then don’t fix it!
That’s what Seger says about Buick with “Detroit Made,” Rock out in a new Buick from Ewing Buick GMC today!
As one of the most widely-consulted consumer magazines, Consumer Reports is an important source to impress. For Buick, this means setting a shining example of luxury with the newest Buick Regal sedan. After comparing the American sedan with the more expensive BMW 328 and Mercedes-Benz C250, Consumer Reports has decided that when it comes to choosing your next car, you should choose Buick.
“[The] Regal beat the Volvo S60 in a head-to-head road test. Ultimately, the Regal wound up finishing just one point shy of the class-leading BMW 328i and tied the Mercedes-Benz C250 for second place in the organization’s overall ratings of upscale sport sedans—while costing thousands less.”
With Buick’s recent move toward more sporty performance cars and away from their dowdy reputation that formed in over the past few years, the American brand has been able to give German carmakers a run for their money. Priced at only $34,485, the Regal Premium comes with a 2.0-liter four-cylinder turbo engine and front wheel drive, offering plenty of luxury for those looking for a great value. If you happen to be one of those people, stop in to Ewing Buick GMC today and see why Consumer Reports says, “Choose Buick!”
Buick isn’t just a model for the older generation, and honestly it never has been! Buick has a long history of performance starting back in 1936 with the introduction of the Buick Series 60 Century. This model was powered by a 320-cu.in. overhead valve straight 8 engine. The Series 60 Century could run at 100mph which was a huge feat back in the 30s.
Another performance-packed Buick was the 1970 Buick GSX Stage 1. This track-ready car was powered by a 7.4-liter V8 engine which made a whopping 360-hp and an unheard of 510-lb.ft. of torque. The GSX Stage 1 was followed by the 1978 Turbo Regal Sport Coupe. This Buick set a sales record for the Buick brand by offering V8 performance matched with better fuel economy.
In 1984, the Buick Grand National was introduced followed by the 1987 Buick GNX. It is likely that you have seen these Buicks at the track. The GNX was an instant collector’s edition type car. The newest performance car in the Buick lineup is the 2014 Buick Regal GS. This sporty sedan is powered by a 2.0-liter four-cylinder engine that is tuned to make 259-hp and 985lb.-ft. of torque.
Luckily, we have the newest Buick performance sedan on our lot in Plano, Texas. Stop by this weekend to check it out!
A few years ago it was unclear about the future of the Buick brand. Known for its 65+ age demographic, Buick seemed like a choice for only the older generation. If you had asked back in 2009 what the future looked like for Buick, many would have said it would be extinct by 2010. Buick took 2009’s harsh reality and decided to change and refresh the dying Buick brand.
In the last few years, Buick has completely redesigned their lineup giving the younger generation something to be excited about! Buick is no longer and old timer’s brand, you will now see that it is a top choice for young families. With the introduction of the Regal GS, the brand has been able to capture younger drivers by offering style and sport. Mark Reuss, former President of GM North America calls the overhaul “refined luxury.”
In recent months, GM has undergone some serious recalls with its other brands, but Buick has held strong! Officials over at Buick say that they have big plans for the future, but like to keep everything low-key. What do you think of the fresh Buick lineup? Let us know in the comment section below!
We know Buick for its luxurious look and feel and Nielsen for being the top consumer research firm in the business. Recently Buick was honored by Nielsen for the “Landing” commercial featuring the 2014 Buick Enclave. The ad shows a man and his family returning to a snow-covered airport from what we can assume to be a warm vacation. The man pulls out his phone, opens his MyBuick app, and starts his chilly car from inside the airplane. Since the Enclave features standard climate control and heated seats, the vehicle is nice and warm when the family arrives to the parking lot. Take a look at the full commercial below.
This commercial was named 2013 Luxury Campaign of the Year in Nielsen’s eighth annual Automotive Advertising Awards. The awards are established by results for Nielsen’s national TV ad effectiveness surveys. Nielsen says that the “Landing” commercial by Buick was able to be recalled and remembered by consumers. The surveys were completed by adults between the ages of 25-54 with a household income of $70,000 or higher.
We are proud to have the 2014 Buick Enclave available on our lot in Plano, Texas. If you would like to see all of its surprising features for yourself, stop by Ewing Buick GMC!
General Motors has great programs set up to reach out to and support the community. One of these programs is the Buick Achievers Scholarship. This scholarship is awarded to 100 high school seniors or undergraduate college students who excel in the classroom and their communities. They receive up to $25,000 renewable for four years. In addition, 1,000 students will receive a one-time $2,000 award.
Recently, Buick announced the first five recipients of the award. These recipients were highlighted in the Buick Human Highlight Reel Show. They include Donald Chao of Bellevue, Washington; Nicole Kennard of Acworth, Georgia; Sharnique Smith of Memphis, Tennessee; Devin Willis of Chateauguay, New York; and Benjamin Zavala of Pittsburgh, Pennsylvania.
The remainder of the 2014 winners will be announced later. These five students represent just a small portion of the nearly 2,100 students who have received the Buick Achievers Scholarship, just since its inception in 2011. In that time, the program has given out nearly $12 million in scholarship funds.
Join with us here at Ewing Buick GMC as we congratulate these fine students and the future winners of the Buick Achievers Scholarship.
Buick experienced the best February since 2006 as it experienced a 19% year-over-year increase in sales. Buick’s February sales are one for the record books as the Regal experienced an increase of 49% in year-over-year sales due to its redesign and added features. For the 2014 model year, the Regal added an all-wheel drive option, Intellilink infotainment, and advanced safety technology. Buick believes that these updates really put the Regal back on top!
Along with the Regal redesign, General Motors is proud of the big increases it saw last month thanks in part the introduction of the Encore. February marks one full year of Encore sales and the model’s sales were up an astounding 89% year-over-year! Over 31,000 Encores were sold throughout the month and the model was recognized by Kelley Blue Book in their 5-Year Cost to Own Awards in the Luxury SUV/Crossover category.
At Ewing Buick GMC, we are proud to be a part of a brand that is excelling into the future. To check out the Regal, Encore, or any other Buick model be sure to stop by our dealership in Plano, Texas. Give us a call at (972) 665-3131 to schedule a test drive today!