There may not be another car brand on the market today that has been able to accomplish what Buick has accomplished over the last year. Once known as a company that catered to an older crowd, 2016 marks a record year for Buick, as they have successfully rebranded themselves into a luxury automaker on par with all of the household luxury names. In fact, its 2016 sales passed one million at record pace. Here is everything that you need to know.
Through September, Buick was passing its goals at a record pace. The latest numbers reported were that the automaker had sold 1,046,746 units in 2016, which is over 200,000 more than had been sold at this point in 2015.
This is due in part to Buick’s successful change of demographic.
“Demand worldwide continues to grow for attainable Buick luxury and the beautiful, quiet and comfortable cars and SUVs we offer,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing.
Buick now ranks as the second-largest passenger-car brand in China and has outsold luxury competitors including Acura, Audi, Infiniti, and Lincoln in North America. As Buick continues to grow and adapt to the modern market, you can expect to see continued growth in the company. See what all the excitement is about at Ewing Buick GMC in Plano, TX today!