Buick isn’t just a model for the older generation, and honestly it never has been! Buick has a long history of performance starting back in 1936 with the introduction of the Buick Series 60 Century. This model was powered by a 320-cu.in. overhead valve straight 8 engine. The Series 60 Century could run at 100mph which was a huge feat back in the 30s.
Another performance-packed Buick was the 1970 Buick GSX Stage 1. This track-ready car was powered by a 7.4-liter V8 engine which made a whopping 360-hp and an unheard of 510-lb.ft. of torque. The GSX Stage 1 was followed by the 1978 Turbo Regal Sport Coupe. This Buick set a sales record for the Buick brand by offering V8 performance matched with better fuel economy.
In 1984, the Buick Grand National was introduced followed by the 1987 Buick GNX. It is likely that you have seen these Buicks at the track. The GNX was an instant collector’s edition type car. The newest performance car in the Buick lineup is the 2014 Buick Regal GS. This sporty sedan is powered by a 2.0-liter four-cylinder engine that is tuned to make 259-hp and 985lb.-ft. of torque.
Luckily, we have the newest Buick performance sedan on our lot in Plano, Texas. Stop by this weekend to check it out!
A few years ago it was unclear about the future of the Buick brand. Known for its 65+ age demographic, Buick seemed like a choice for only the older generation. If you had asked back in 2009 what the future looked like for Buick, many would have said it would be extinct by 2010. Buick took 2009’s harsh reality and decided to change and refresh the dying Buick brand.
In the last few years, Buick has completely redesigned their lineup giving the younger generation something to be excited about! Buick is no longer and old timer’s brand, you will now see that it is a top choice for young families. With the introduction of the Regal GS, the brand has been able to capture younger drivers by offering style and sport. Mark Reuss, former President of GM North America calls the overhaul “refined luxury.”
In recent months, GM has undergone some serious recalls with its other brands, but Buick has held strong! Officials over at Buick say that they have big plans for the future, but like to keep everything low-key. What do you think of the fresh Buick lineup? Let us know in the comment section below!
With a number of both bracket-busting games and Cinderella stories, the 2014 NCAA March Madness is full of surprises that surely inspire. Buick has recognized this and has decided to celebrate these surprises, while also promoting a surprise of their own—the 2014 Buick Regal and Regal GS.
Every year, Buick supports the NCAA and Surprising Performances Everywhere initiative. This year, Buick will sponsor an in-studio breakdown and highlight of that day’s most “Surprising Performances” during the “Inside March Madness presented by Buick” post-game show on TBS and truTV. One of the biggest surprises this season, though, comes in the form of the newly-redesigned Regal, which takes the driver to an unexpected level.
“The Regal is performance-oriented,” said Sandra Moore, Buick marketing director. “With a standard 259-horsepower turbocharged engine, the all-weather traction of available all-wheel-drive, refined ride, and quiet interior, it’s sure to surprise many—just like eventful moments of March Madness.”
If you’re interested to see just what surprises the 2014 Buick Regal has in store for you, make sure you stop by Ewing Buick GMC and see what the sedan has to offer!