Recently, The Detroit Free Press published information it received from Google concerning auto brands and search data. As it turns out, the most searched brand on Google was, surprisingly, Buick. In the midst of a brand makeover, Buick has piqued the interest of Americans across the country, most noticeably in the Midwest, where Buick reigned supreme in a whopping 10 U.S. states. Of those ten states, most of them expressed the most interest in the Buick Enclave.
Iowa, Kentucky, Minnesota, Missouri, Nebraska, the Dakotas, and Ohio were all most interested in the new Buick Enclave. Other nameplates that made it on the most-searched list included the Buick Encore in Wisconsin and the elegant Cascada soft-top convertible in Indiana. Meanwhile, as Buick surged ahead in Google searches, Honda – one of the top-selling brands in the U.S. with 791,000 units sold last year – didn’t reach the #1 spot in any U.S. state at all. And the Ford F-150, the best-selling vehicle in the ‘States for decades, didn’t pop up at all, either.
Google searches reflect what’s causing a buzz in the social sphere, and with Buick dropping a new ad campaign to more accurately show off its change in direction, people are definitely going to be curious. Marketing decisions like that are what made Buick the most searched brand on Google. Check Buick vehicles out today at Ewing Buick GMC to see what all of the buzz is about.